Most common golfers will know the reply to this query. Actually those that have been for a customized becoming can have heard the identify. ‘Right here, do this new Fujikura shaft.’ This tools isn’t just a bit of graphite – it’s a murals, years within the making, and nobody on the planet of golf has a greater understanding of how golf shafts have an effect on efficiency than Fujikura. It’s the guts and soul of what it does.
Fujikura’s mission is to provide the “world’s greatest efficiency golf shafts” and convey enjoyment to golfers of all ranges by enhancing their recreation and maximizing their potential. Its shafts are performed by everybody – from newbie stage to Tour skilled, and trusted by most of the recreation’s greatest gamers.
Explore Fujikura’s rich heritage
Fujikura began properly over a century in the past as a rubber firm. It started producing shafts in Japan within the Seventies, earlier than arriving in America in 1995 with plans to broaden. Three years later, the Speeder 757 debuted on the PGA Tour. It paved the best way for a revolution within the golf shaft business, and it wasn’t lengthy earlier than the model occupied prime spot within the driver, wooden and hybrid shaft classes.
After Speeder 757, got here Rombax in 2005, after which Motore Speeder in 2009. Using TeXtreme Unfold Tow carbon material within the Fujikura Blur in 2012 and Toray T11000G prepreg supplies within the Fujikura Speeder Evo Blue in 2014 are different landmark moments. Nevertheless, ask any Fujikura worker, lots of whom have been with the corporate for a protracted time frame, and so they’ll pinpoint the arrival of enso 3-D as arguably probably the most vital second within the firm’s historical past, actually because it got here to America.
Fujikura has at all times pushed itself to create totally different profiles that change bending stiffness and likewise torsional stiffness. Nevertheless, Enso, a $300,000 movement seize system, allowed Fujikura to look at how a shaft was behaving in 3-D area. This was subsequent stage expertise, an aha second. In brief, it gave engineers a extra thorough understanding of how numerous shaft profiles carry out throughout a wide selection of participant swing sorts.
FUJIKURA DNA
That is a part of what makes a Fujikura shaft distinctive – the quantity of R&D that goes into it, which is one thing the corporate continues to take a position considerably in. Positioned in Carlsbad, California, which is the place most of the greatest manufacturers within the business name dwelling, Fujikura has its state-of-the-art R&D division. A group of passionate people are always looking for methods to reinforce gamers’ efficiency ranges by taking expertise to the restrict. The corporate even has its personal testing co-ordinator, which is a uncommon factor within the shaft world.
Overseeing all of that is Fujikura president, David Schnider, who has been with the corporate for twenty-four years. Based on Schnider, an enormous a part of Fujikura’s success may be attributed to the very fact its expertise stays in home, which implies it may possibly hold management over what goes on.
His ardour for the sport – he occurs to be a proficient golfer himself – is shared by everybody at Fujikura. Vp, Alex Dee, who has an MS in mechanical engineering (College of Delaware) and a BS in mechanical engineering (College of California at San Diego), is without doubt one of the brains behind the corporate’s main applied sciences and its proprietary ENSO 3-D movement seize system.
Tour fitter Marshall Thompson has been with Fujikura for 15 years
Then you’ve gotten folks like Marshall Thompson (above), Tour Consultant, who’s been with Fujikura for 15 years, now a customized becoming knowledgeable who has worn many various hats on the firm and travelled the world becoming the world’s greatest gamers.
Chopping-Edge Know-how
Speeder and Rombax are two of probably the most iconic franchises, in addition to the favored Atmos Tour. Now, nonetheless, we’re onto VENTUS and AXIOM. The previous, which launched in 2019, options VeloCore expertise and is designed to considerably tighten shot dispersion and maximize ball velocity. For the previous two years, VENTUS has been the primary metalwood shaft on skilled excursions worldwide, discovering its manner into the bag of Rory McIlroy and Tiger Woods, amongst many others, and is loved by membership golfers alike. It is on the prime of the tree in relation to the very best driver shafts in golf.
Rory McIlroy has just lately switched into the Fujikura Ventus TR Blue 6 X shaft
Now Fujikura has created a graphite iron shaft known as AXIOM, which options the VeloCore expertise discovered within the VENTUS, aiming to offer golfers with further confidence of their iron recreation efficiency.
For Fujikura, and its close to 2,500 workers, the innovation by no means stops. Its mission will at all times stay to deliver pleasure to golfers of all ranges. Should you didn’t realize it earlier than, you do now: the shaft is one in every of, if not crucial, items of golf tools within the bag – and nobody appreciates this greater than Fujikura.
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