Edel Golf is underneath new possession. And it’s altering residence addresses as effectively.
Former CoorsTek govt Doug Coors has acquired Edel Golf. As well as, to deal with and uptick in shopper demand, domestically and internationally, Coors moved Edel’s headquarters and first meeting facility to Denver, Colo.
You’re possible picturing crisp, icy Rocky Mountain spring water, snow-capped mountains or a golden Banquet Beer emblem. Sure, Doug is a part of that Coors lineage. Beer and golf are likely to go collectively like warmth within the Sahara. However, on this case, the connection is a little more substantial.
Within the mid-Sixties, Coors Brewery Co. entered right into a land swap settlement with the Board of Administrators at what then was referred to as Rolling Hills Nation Membership. In alternate for that land, Coors agreed to underwrite the price of constructing a 18-hole Press Maxwell-designed championship course, clubhouse, professional store, swimming pool and tennis courts. Then in 2018, the board bought the land (and water rights) from Coors. Seven years prior, the membership voted to alter the title to The Membership at Rolling Hills. Doug and his household are long-standing members of the course however, in the end, The Membership at Rolling Hills possible doesn’t exist if not for Coors Brewery Co.
Again to Edel
Again to Edel Golf. Doug isn’t new to golf, golf tools or the patron expertise. Actually, it is likely to be the latter that offered the impetus to buy Edel Golf.
Doug’s introduction to Edel was as a shopper, going by way of Edel’s putter and wedge fittings. He was shocked at what he realized about Edel’s becoming course of however, extra so, “how little the business shared with the informal golfer.” Coors has a background in engineering physics and manufacturing processes, two areas of experience from which Edel may benefit.
Previous to Coors’ arrival, David Edel’s firm generated loads of fairly stable concepts. However bringing them to market in an organized and coherent trend was a problem. Rocky Hansler, COO for Edel Golf, states, “Doug’s management has been instrumental for our firm, group and progress.” The interpretation is that the group believes Doug can take the model with a small, however passionate, following and construct on its strengths whereas addressing shortcomings.
So Lengthy, Texas
Although all main operations shall be in Denver, Edel will preserve a small footprint in Liberty Hill, Texas. Edel’s Machine Store and Becoming Studio will manufacture small runs and limited-edition items. Moreover, the store will present becoming companies for golfers.
Eponymous golf corporations are like high-school relationships. The breakup is inevitable.
With that, David Edel, founding father of Edel Golf, has moved on to pursue different pursuits. The official assertion is that “he has no affiliation or position with the corporate transferring ahead.” Make of that what you’ll.
With that, Mapquest exhibits that Edel’s HQ is a 75-minute drive from my home. That seems like a Mygolfingglow subject journey!
In Associated Information …
On a associated observe, Edel has appointed former Nike and Srixon govt, Mike Pai, to the position of Chief Advertising Officer. Pai will oversee all advertising and marketing and product technique for Edel.
